SMS-project "Mild Seven"

From 11.07.05 to 21.08.05 a new SMS-project «Mild Seven» will be held in several large Russian cities. Participants in the project can collect virtual points and exchange them for real prizes..

Description:

On the 11th of July 2005 a new SMS project Mild Seven will be held in the 6 largest cities of Russia (Moscow, St Petersburg, Yekaterinburg, Novosibirsk, Rostov-on-Don, Krasnodar). By sending the pin-code from any Mild Seven pack of cigarettes in an SMS message to the number +7 926 3365533 (the cost of an SMS is the standard price depending on your provider), you receive 1 point. If you collect 3-5 points you can exchange your virtual points for a prize (its value increases by the amount of points collected). The most active participants will receive special bonuses.

Rules of participation:

1. Look for Mild Seven cigarette packs with special stickers. Erase the cover layer on the sticker to find the unique code.

2. Send an SMS with the code to the number + 7 926 3365533

3. Once you collected the desired amount of points, get in touch with one of the project organisers in your city. (during the promotion you will easily find project promoters in special Mild Seven outfits in shopping centers, in night clubs and in the streets of your city)

4. Give your phone number and the amount of collected points to the promoter. After he has checked the information, he will give you your prize!




“Big Bon—where real feelings live!”
SMS-voting in a unique project (from the 15th of April till the 7th of August 2005)

For the first time in Russia, central TV channels show an interactive serial “Big Bon”—there where real feeling are!“.

The serial consists of 6 episodes, the plot of the first having been written professionally, but future plot development will be determined by TV-viewers via SMS-voting.

To become a script-writer for the serial ‘Big Bon’—there where real feeling are!” watch the first episode and answer the question connected with it—send an SMS with the word Big (or Bon) to the short number 7713. The choice of the command influences the course of events.

The course of events in the serial is determined by the majority of SMS votes sent by TV-viewers.

Gifts from Big Bon

If virtual participation in the event is insufficient, come visit us! You can design the serial together with us and receive presents from Big Bon. Remember, the main prize — a home cinema system by Sony, consisting of a 42" plasma panel display with TV-tuner from Sony with stand, and a DVD-theatre from Sony!

The locations at which one can participate within Russia can be found on the site www.bigbon.ru.

Find a stand of the “Big Bon” project and send an SMS (in the presence of the promoter) containing the words Big or Bon to the number +7 (916) 923-93-93. You will receive a token that will win you a prize!

For each episode you can vote only once.

Vote for your favoured variant of future plot events after each episode and collect the most tokens of a different colour to make your prize all the more valuable!

If you want to fight for the main prize, fill in the questionnaire with the promoters. The home theatre will be given to one of the project’s participants who filled in the questionnaire “Big Bon”.

Further information about the main prize, presents and places where you can receive them as well as further events of the project is available from promoters, working on stands in the town’s shops and on the site www.bigbon.ru. The results of the project will be published in the magazine “Otdokhni”on the 24th of August 2005 and on the site.

The cost of the SMS message to the number 7713 is 0.39 USD excluding tax. Incoming SMS are free. When sending an SMS, make sure you have the permission of whoever pays the phone bill.




SMS-competition of a newspaper “KROT—Japanese crosswords”
Japanese crosswords bring profit!
(from the 11th of April, 2005)

“The newspaper for the clever and adventurous” prepared a new SMS competition for the fans of Japanese crosswords. Each newspaper issue contains 3 crosswords for the competition. They are clearly marked with words “SMS-competition”. The prize for the winner will also be announced.
To participate in the contest, solve the crossword, receive a visual clue and then try to guess the key-word. Send an SMS to the number 7702 with the code SMS, the newspaper issue number and the key-word.
For example, if the newspaper’s issue No is 14 and one of the keywords is ‘umbrella’ (’зонт’), than your SMS to the 7702 will look like:
SMS 14 зонт

Presents from “Krot”

Each 250th SMS with the right key-word will win a prize for its sender. The prize will be the cash sum stated next to the crossword.

Super game

A super prize—1000 roubles — will be given to the sender of the maximum amount of SMS messages containing the correct answers to the tasks from the 4 successive newspaper issues. (from the 14th to the 17th etc). Be attentive! It is important to answer at least one question correctly in the SMS-competition in each newspaper issue.

Just In Case! If several readers send an equal number of correct SMS messages, the super-prize will have to be shared. Don’t share it with others, send one SMS more!

If there is no winner, the sum of the super prize will be added to the prize fund of the next super game.

The cost of the SMS message to the number 7702 is 0.25 USD excluding tax. Incoming SMS are free. When sending an SMS, make sure you have the permission of whoever pays the phone bill.




Extreme SMS-test from EFM
(from the 9th of April, 2005)

If you love extreme sports, you don’t have to buy your own equipment, just try winning it! Take an SMS-test, prove you deserve the prize by using your head, and receive superprizes from the editorial staff of “Extreme” magazine.

Skateboard and rollers

If you need a skateboard or rollerblades, send an SMS with the word SKF (or BLD) to 7711 and give the right answer to the question of the quiz. Choose from 4 offered answers the right one and send it in the message with appropriate prefix.

For example, if you want rollers and the right answer is № 3, the message should look like:

BLD 3

Questions of the quiz change each week. The more you answer, the more right answers you get, and the closer you are to the desired prize!

Bike and board

If you want to win a bike or a snowboard, take a test with a multiple choice. If you want to get the questions of the extreme quiz, send an SMS with BMX (or SNB) to the number 7711. Choose the correct answer and send it via SMS with BMX (or SNB) code.

For example, if you want the board and the right answer is № 2, the message should look like:

BMX 2

If you have not been successful with the test, you can try again or wait for the next test the following month. The prize will be given to the sender of the maximum amount of correct answers to the quiz’s questions.

Remember, your codes to 7711:
SKT—if you need a skateboard;
BLD—if you want rollers;
BMX—if you want a super bike;
SNB—earn a snowboard.

The winners of the quiz are announced each month. All prizes are awarded in the summer. Hurry to win!

The cost of the SMS message to the number 7711 is 0.99 USD excluding tax. Incoming SMS are free. When sending an SMS, make sure you have the permission of whoever pays the phone bill.




SMS-contest in the newspaper “Krot”

Do you like playing word games and crosswords? Newspapers of crosswords “Krot” is offering presents for your favourite hobby!

The newspaper for clever and adventurous invites its readers to combine the useful with the entertaining. Participate in a new interactive contest and win prizes from “Krot”.

Each crossword encodes a part of the key phrase. Decipher all crosswords to get all the parts of the phrase. Now count how many times the guessed letter is used. Send an SMS with the word KROT, the newspaper issue and the number of how many times the letter is used to the short number 7702.

For instance, if the newspaper issue 10 and the letter E is used 7 times in the key phrase, the SMS to the 7702 will look like this:

KROT 10 07

Presents from “Krot”

The prize will be sent to one of the sender of the correct answer.
Each 500th SMS will receive 500 roubles;
Each 999th SMS will bring its sender a DVD with a film.

Supergame

The super prize of 3000 rubles will be given to the winner of the super game according to the 5 contests of 5 issues of “Krot”, the sender of the most SMS with the correct answers of the 5 newspaper issues (from the 9th to the 13th, from the 14th to the 18th etc). Attention! It is important to answer correctly to the SMS task of each issue.

If several readers send the equal number of correct SMS messages, the superprize will have to be shared. Don’t share it with others, send one SMS more!

If there is no winner of the superprize, the sum of the superprize will be added to the prize fund of the next supergame.

The cost of the SMS message to the number 7702 is 0.25 USD excluding tax. Incoming SMS are free. When sending an SMS, make sure you have the permission of whoever pays the phone bill.




Second SMS-Olympiad on Russian language
Now with questions on literature!
(from the 6th till the 27th of December)

In December 2004 Internet informational portal GRAMOTA.RU and SMS Media Solutions prepared a New Year surprise: The second SMS-Olympiad on the Russian language.

The SMS-Olympiad is back by popular demand from participants in the first Olympiad.

The peculiarity of the second tour is that the questions on literature are included. Now those who know and love Russian philology can demonstrate all facets of their knowledge in this area.

The Olympiad consists of 20 tours; each of them containing 20 questions. To participate, send a text with the word GRAMOTA to the short number 7700. You will then receive a message containing the first question and 3 possible answers. Choose the correct answer and keep on replying to the Olympiad questions.

Results will be announced on the 28th of December. The awarding of winners will take place on New Year Eve.

The main prize of the second Olympiad is a HP iPAQ Pocket PC h2210. The best participants will also receive award Diplomas, Russian language Dictionaries and funky FM-radios.

Rules of participation




SMS-support of the show “Your clubbing tour”
Miller Music Tour 2005
(from the 1st of October till the 6th of November)

Do you prefer Miller to all other beers?
Well-versed on what is cool in dance music today?
Always in the center of all clubbing events?
And finally do you like being in the centre of attention?

If so, you are definitely the one to enter the number of chosen ones!
But remember, all this can start with an SMS!

If you send an SMS to the phone number +7(926)587-84-48, you automatically become a participant and will receive all information about where the promotion activities will be held. Addresses of shops and clubs will come as a reply to the request as an SMS message.

Cities like Moscow, Saint-Petersburg, Ekaterinburg, Novosibirsk, Samara, Chelyabinsk, Krasnodar, Vladivostok, Irkutsk, Nizhniy Novgorod, Kazan, and Perm will take part in the show ‘Your clubbing tour’.

Rules of participation




SMS-game “Meet the Star” in the programme of the same name on ‘Moskovia’ TV-channel.
(from the 28th of September, 2004)

Do you enjoy watching a starry sky in the evenings? Do you occasionally want to reach a star? Now you can do it via your mobile phone.

TV channel ‘Moskovia’ and company ‘SMS Media Solutions’ offer you the opportunity to get up close to your star and smile them back. The show ‘Meet the Star’ will take its start on ‘Moskovia’ TV-channel on the 28th of September.

In the short films the show business stars will invite TV-viewers to meet them in person. It can be an invitation to a VIP concert, an invitation home or a meeting after the concert. Each TV-viewer has an opportunity to make their old dream come true by taking part in an SMS-game.

Rules of participation




The first SMS-competition in Russian language
(since the 20 of September till the 18 of October)

The winners

The winner is Ekaterina Dmitrievna Terenteva who gave answers to 385 out of 400 questions. Ekaterina Dmitrievna is a postgraduate student of Moscow State University, Philological Faculty. Our winner tells us about herself:

‘I was born on 27th of March, 1977 in Moscow. My parents are linguists, my granmother is a librarian and my grandfather is a teacher of Russian language and literature. I graduated from school №112 with a ‘golden medal’. I graduated from Moscow State University, Department of Iberian and Romance linguistics, Latin-Germanic languages, with ‘Distinction’. I’m a Hispanist. I’m finishing my post graduate study, and in a month I will be defending my PhD dissertation ‘Foreign speech as an element of the structure of the text in a Spanish newspaper’. I’m married. I like traveling, and I publish my poetry on the Internet. I admire truly literate people.’

We are congratulating Katerina Dmitrievna with her impressive victory!

And another nice surprise. The competition’s organisers decided to award prizes (Russian language dictionaries) and Certificates of Merit to the following participants who went through all 20 rounds:

Nukhach Dmitriy Aleksandrovich (Saint-Petersburg)
Vasilieva Natalia (Moscow)
Guseva Olga Aleksandrovna (Moscow)
Morgos Nikita Vladimirovich (Tver)
Stolyarchuk Aleksander Vladimirovich
Larin Aleksander
Petrunko Elena Aleksandrovna (Irkutsk region, Bratsk)
Fotkina Zhanna Viktorovna (Moscow)

Tatiana Pavlovna Silina receives a prize for her will to win.

We are still contacting the winners of the competition. Gramota.ru will publish the names, photographs and results of the participants who finished in the top 20 places.

About the competition

The competition is organized by the information Internet-portal GRAMOTA.RU (www.gramota.ru) and “SMS Media Solutions”. Our aim is to encourage all mobile phone subscribers to speak Russian correctly. To take part in the competition, answer a series of short questions about Russian language by SMS.

SMS-competition starts at midday on the 20th of September and will end on the 18th of October. The winner of the competition will receive a prize: a mobile phone from Nokia, model 6260. The rating of ‘the best 20 competition participants’ will be posted on the site. The profit received from the competition will go into development of a federal Internet portal on Russian language — GRAMOTA.RU.

Rules of participation




Competition "MISS JOB-2004"

From 22nd of July until the 19th of September "Miss Rabota-2004" have been chosen in the Internet site Rabota.Ru. This is the second beauty contest but this year the rules have been modified. The main difference is that as well as Internet-voting, SMS-voting has been introduced. Votes given through Internet and SMS were not combined which allowed the entrance of absolutely different girls into the final according to different ratings.

A new SMS service has also been introduced allowing you to send an SMS with words of support to a chosen girl. The most active subscriber who has sent the maximum amount of SMS receives a mobile phone from the company “Euroset”.

The live Finale took place in the concert hall of the Central House of Journalists at 19:00 on the 28th of September. According to SMS-voting and live competition, the Finalists were:

Miss Job 2004 — Ludmila Zakharchenko;
Vice Miss Job-2004 — Olga Dementieva;
Miss Congeniality — Tatiana Moiseeva;
Miss Internet — Violetta Paturova.

Ilia Anikeev who has sent 78 messages in support of Vera Brom was announced as the most active supporter in the SMS-voting and received a prize.

SMS Media Solutions and RDV-Media thank everyone who participated in the SMS-voting of the competition ‘Miss Job 2004’.

Rules of participation




“DANCING – 3” FESTIVAL IN KLIN
(From 19 to 24 of July, 2004)

From 19 to 24 of July festival “Dancing - 3” is taking place in Klin with the support of TNT-Poisk channel. From 19 of July till 21:00 of 23 of July promos with the photos of festival participants appear in the broadcast of TNT-Poisk, TV-viewers are required to vote for them using SMS. And at 21:00 on 23 of July dance marathon starts in the Valeriy Kharlamov Ice Palace. During the marathon a new SMS-voting takes place, viewers are choosing a participant, who deserves the prize of the viewers. The viewer who sends the biggest number of SMS-messages during the voting receives a music centre. All details about the festival can be found on the web-site klinpoisk.nm.ru.
Rules of participation




MILLER "50 YEARS IN ONE BEAT" PROMOTION
(From 1st to 27th of July, 2004)

Miller Beer "50 Years in One Beat" promotion is dedicated to the 50th anniversary of creation of legendary guitar Fender Stratocaster. Excellent musicians from Moscow, Saint-Petersburg, Ekaterinburg, Novosibirsk, Kazan, Nizhniy Novgorog, Samara, Chelyabinsk, Ufa, Omsk, Perm, Krasnoyarsk and Vladivostok play in the best clubs, showing their respect to the legend. On the promo-tags on the bottles of Miller club visitors find unique SMS-codes. Visitors should send these SMS-codes to unified number +7-926-285-84-48 and vote for one of the performers. The participant of the promotion who sends the largest number of unique SMS-codes in his city wins a tour to the final Jam Session Miller Fender Fest in Moscow, where tours to anniversary celebration of Fender Stratocaster Jam Session in London or Dublin are disposed. Rules of participation




SMS-VOTING IN THE FRAMEWORK OF GRUSHIN FESTIVAL OF ORIGINAL SONGS.
(1-4 of , 2004)

Every year, starting from 1968, in Samara region the Grushin festivals of original songs have taken place. Now the admirers of bardic songs, that have come to Samara region, and that are watching the festival in the broadcast of NTV+ channel have an opportunity to give their votes to their favorite performers by sending an SMS-message to the short number. The number of SMS-votes of one viewer is not limited. You can find all details of the festival on its web-site
Rules of participation




MAKE UP YOUR TEAM. MATCH OF ALL STARS FOR THE ROSTELECOM CUP
(18-28 of May, 2004)

According to results of the supporters' votes the team of overseas players will consist of:

Kovalevski
Gutierrez
Mistreski
Stanich
Leilton
B. Byistrov
Radimov
Trobok
Vilyaseka
Pinto
Bracamonte
Biang
Akinfeev
Boyarincev
Semshov
Bracamonte
Zhelson
Cataniya

Match of all starts for the Rostelecom Cup between the Russian team and the team of overseas players has finished with the score 3:1 to the Russian national team. 10 most active participants of the voting for the team of the foreign overseas will receive a prize - T-shirt of the Russian football team. Details of the match can be found on the site of Rostelecom company.




PROMOTIONAL PROJECT "MASTERCARD EURO 2004"
(from 1 until the 30 of April 2004)

A holder of a 'MASTERCARD' credit card and three of his friends will win a unique opportunity to spend an exciting week in Portugal, this summer. They will also be invited to visit the final of the European Football Championship, Portugal 2004. Other prizes will include digital cameras and laptop computers. Cardholders are eligible for the prize draw if they simply use their MASTERCARD to pay for purchases and services in Russia and abroad, remember the date, keep the receipt and send contact information by SMS message to a prescribed phone number. The more purchases made, the higher the chances of winning prizes.




PROMOTION MILLER
(from the 5 until the 22 of February 2004)

Beer 'Miller' lovers are offered an opportunity to win a six day trip to the USA for two to visit New York, Miami and New Orleans. To win it it is necessary to buy 6 bottles of beer 'Miller Premium', receive from a promoter a unique digital code and send it through medium of SMS to the indicated number. A subscriber who sends the maximum amount of these codes during the promotion project becomes the winner. Among other prizes apart from the trip there are crate of beers, compact disks and traveler's pillows. Promotion has been organized in Novosibirsk, Yekaterinburg, Saint Petersburg and Moscow.




PROMOTIONAL PROJECT "ON HOLIDAY TO ZANZIBAR WITH MASTERCARD"
(from the 20 of November 2003 - until the 31 of January 2004)

Master card holders and nine of their friends are offered a unique opportunity to spend an unforgettable week on a fabulous island Zanzibar in Indian Ocean. Other prizes are also available. To participate, it is necessary to use your card to pay for goods and services in Russia or abroad, remember the date, keep the receipt and send your contacts through the medium of SMS to the defined short number. The more purchases are registered, the higher your chances to win the trip and get a present.




JOINT PROMOTIONAL PROJECT WITH A HOOLIGAN MAGAZINE
(from the 11 of February until the 10 of March 2004)

Within the frames of cooperation with the magazine Hooligan we have elaborated three SMS-services SMS-game Stone-paper-scissors , SMS-quiz How many XYLI are in the issue? and SMS-chat for Hooligan readers. SMS-game Stone-paper-scissors is an SMS-variant of well-known children s game. To take part in it, you register in the game and make your goes fighting with other players through the medium of SMS. The winner of the week receives a prize.

SMS-quiz How many XYLI are in the issue? . Having thoroughly read the magazine from cover to cover, it is necessary to carefully count the amount of words with XYLI (both in Latin and Cyrillic transcriptions) on pages of the magazine and send an SMS with an answer to the defined short number. The subscriber who was the first one to define the right number during the current week instantly becomes the winner. What is more, the magazine fans are offered to interact freely with each other, discuss the fresh issues, get new friends, taking part in an SMS chat.




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